Top 5 Social Apps Performance in New Zealand, Q2 2022

In Q2 2022, the top 5 social apps in New Zealand showed varied performance in weekly downloads, revenue, and active users, with notable trends across the board. Below is a detailed look at how each app fared during this period.

Facebook from Meta Platforms, Inc. experienced fluctuations in weekly revenue, peaking at approximately $9.5K in mid-April and dipping to around $7.3K in mid-May. Weekly downloads saw a high of 13.7K in early April, followed by a general decline, ending the quarter at around 9.4K. The number of weekly active users remained relatively stable, averaging around 3.3M throughout the quarter.

TikTok from TikTok Pte. Ltd. demonstrated strong weekly revenue, starting at $130K in late March and stabilizing around $85K by the end of June. Weekly downloads peaked in mid-May with 11.9K and stayed consistent around 8.5K for most of the quarter. Weekly active users varied slightly, maintaining an average of approximately 1.25M.

Instagram from Instagram showed modest weekly revenue, peaking at $216 in mid-May and ending the quarter at about $101. Downloads were highest in early April at 11.4K and declined to around 7.1K by late June. Weekly active users were steady, averaging around 1.7M throughout the quarter.

Reddit from reddit Inc. maintained consistent weekly revenue, averaging around $270, with a peak of $339 in mid-April. Weekly downloads saw a peak of 5.1K in late May and remained around 4.7K by the end of June. Active users showed a slight increase, from about 175K in late March to approximately 187K by the end of June.

X from X Corp. had relatively stable weekly revenue, peaking at $276 in early June and averaging around $200. Downloads were highest in late March at 7.6K, but saw a decline, ending the quarter at around 3.3K. Weekly active users were stable, averaging around 460K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.